Alethea Gold was the Fashion Editor of STUDIO BAMBINI magazine from the creation of the publication for 14 years before going freelance. Through her work, Alethea transformed the industry's outlook in children's fashion & style and developed a loyal following of the largest names in children's wear.

Alethea went onto style and produce as a freelancer for several publications, including (Italian) VOGUE BAMBINI, MODE magazine (now HARPERS BAZAAR) as a guest editor for MODE JNR and SHE publications collectively. Collaborating with leading internationally acclaimed photographers, hair and make up artists worldwide, Alethea has worked on numerous high profile international advertising campaigns. Styling the international advertising campaign for GUESS Kids in USA and has worked on top Japanese, Italian, Korean, Australian and British children's advertising and editorial fashion campaigns.

After her long standing commitment to leading children's designer label FRED BARE, Alethea was honoured to attend Fashion Industry Awards in NYC with them as they won BEST DESIGN TEAM in the globe for fashion.  Besides specialising and styling in children's fashion, Alethea has worked with the leading international Street fashion magazine: SPORT AND STREET, which is part of COLLEZIONI magazines group and has styled some of the hottest surf campaigns out of Italy for SUNDECK (Italian Designer Surf Label)

Alethea has worked between Sydney, London, Los Angeles, Florence (Italy) and Cape Town, as well in Miami, New York, New Zealand, Paris, India, Hawaii, Fiji, Bali, Mexico, Seychelles, Tahiti, New Caledonia, Africa, Vietnam, China and many more places around the globe. Alethea produced and styled the first ever children's campaign allowed to be photographed in Cuba.

With her local and international connections to all major children’s and adults designers, she has styled and produced a myriad of fashion shows, some of these with as many as 180 models on the catwalk.

Alethea has also styled TV presenters and celebrities as well as doing countless of interviews on TV herself, with some shows live to air having up to 20 children with her parading in the latest fashions.

The world's media has appreciated her distinctive personal style, while the Australian media declared her "the Guru and doyen of Children's fashion".

More recently Alethea has produced three photographic books, CHILDREN OF CHINA, SOUTH AFRICA, and ISRAEL, and a documentary, UNSUNG HEROES, together with award winning photographer Luca Zordan.